On a sweltering night in August 2024, moments before Robert F. Kennedy Jr. endorsed then-candidate Donald J. Trump at a packed rally in Arizona, a conservative young wellness podcaster named Alex Clark had a fleeting backstage conversation with the once-and-future president.
“I said, ‘Mr. President, please keep talking about food and pharma; this has a massive impact with undecided female voters,’ ” recalled Ms. Clark, now a leading conservative voice in Mr. Kennedy’s “Make America Healthy Again” movement. Witnessing the two men join forces, she said, “was the greatest political moment of my life.”
Not quite two years later, the MAHA movement is still a political force. But MAHA leaders warn that many of those who embrace the cause are dispirited and disillusioned — and that when the November elections come around, some may just stay home.
Six of the movement’s most prominent leaders, who together have millions of social media followers, said in separate interviews that the mostly white, mostly female voters who followed Mr. Kennedy into Mr. Trump’s camp are so disappointed with the president that Republicans risk losing them. But they said Democrats would need to work hard to win their votes.
“Republicans would be stupid, moronic,” Ms. Clark said, “to let these voters just slip through our fingers.”
The MAHA PAC, run by Tony Lyons, a conservative-leaning publisher and close Kennedy ally, launched an ambitious initiative in March to raise $100 million to elect “MAHA-aligned, Trump-endorsed” Republicans — a goal that would far exceed the $1.2 million the group raised through the end of February, according to recent campaign finance filings.